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If you are not using Twitter and your audience is younger, female, urban, minority and/or tech enthusiasts, you are missing out. People in these categories are more likely to use Twitter. So tweet to them! In addition, about 8% of US adults use Twitter, so this is a great way to reach a non-insignificant number of US users.  For details see Who Uses Twitter?

From/for more info: Who Uses Twitter?

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