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Personal branding is often difficult, but Sarah Brown offers two related tips to help you focus and direct your identity in any scenario. Drawing from Sarah Brown’s advice in Screen Space 14: An interview with Sarah Brown on “Personal Branding and Online Identity Construction”, she suggests you first choose three terms that represent who you want to be in that scenario (professionally, socially, whatever). From those three terms, choose three images that fit these terms. Use the three terms and three images to construct your personal identity/personal branding on the social networking site, blog, website, digital portfolio, or whatever digital media you are constructing this identity for.  Make sure everything connects back to those three images or terms.

Check out the podcast for more info: Screen Space 14: An interview with Sarah Brown on “Personal Branding and Online Identity Construction”

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