This week’s theme: Best of Screen Space Podcasts

Keep your writing on websites, in blogs, and in other digital media concise. A lot of research shows that people do not like to spend much time reading online and many people prefer to skim. Do make reading easy for them. Cute the amount of text down 25-50% from what it would be if it was a print text. Keep useful and needed information. Cut fluff, marketese, unneeded details. Tighten your language. Use the inverted pyramid style where you put the main point first.

Now this can vary some depending on your audience, purpose and context. But in general, keep it concise.

From Screen Space 5: Web Writing 101

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