The typeface you use is like the clothes you wear, the car you drive, and the words you say. All these say something about you and how you try to present yourself to the world. This type flow chart (see below too) show’s one woman’s path the typeface identity, or at least evolution over time.

type flow chart

As a teacher of document design, I love watching how my students’ typeface selections change over the semester. Not many evolve as much as this chart (which covers a lot more time), but I see pieces of it. Few have the advanced and learned taste of the end of the flow chart, but there are defiantly some with more “evolved” typeface preferences and uses. And for those who don’t so evolve… well if you are still using Times New Roman and Arial by the end of the semester (without very good rhetorical cause), well… you should fail.

Something to say?