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What do charities do better than fortune 500 companies? They blog more and make greater use of social networking media. Perhaps this is not too surprising, but it is interesting…

According to this study by Barnes and Mattson, completed in 2008, 89% of charities (or 89% of the 200 largest charities according to Forbes.com) used at least one social media and the various media are:

  • 79% are using video blogging (is this video podcasting?)
  • 57% are using blogs
  • 36% are podcasting
  • 16% are using wikis

Of the bloggers, apparently “almost all” are using another social media also. These numbers are huge. But these charities have a really good reason–arguably more so than fortune 500 companies–to use social media. As the authors state:

Forty-five percent of those studied report social media is very important to their fundraising strategy. While these
organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.

If you need to fundraise, increased awareness is never a bad thing.

Also interesting is that 75% of these charities are also listening–monitoring the internet for comments, posts, and other conversations about their charity. This is a wise social media practice for any company, organization, or even person, and it’s good to see charities are following this good practice.

What do you think of this? Do you follow any charity social media–blogs, podcasts, or whatever? Are we training our students to be the blogger for the Salvation Army or the podcaster for Planned Parenthood? Should we be? Should charities be using our donation to support bloggers, podcasters, and other social media specialists?

2 Responses to “Giving a little to get a lot: Charities and Social Media”

Video blogginging is an exciting way to share your daily experiences with your family and friends. I have just started video blogging`:~

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