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Determine your context and the context of your audience for a website, blog, or other digital media that work for you and your audience. Begin with your context, and consider:

  • What lead to the writing or design of this text? Why are you writing or designing this text?
  • What constraints do you have on this text? How does this impact your writing or design?
  • What environment are you writing or designing this text in? How does this impact your writing or design?
  • What culture or society are you writing or designing this text in?
  • How does this impact your writing or design?

Next, determine the context of your audience is:

  • Environment and setting: What environment and setting will your audience use your text or design in?
  • Constraints: What constraints is your audience under while using your text?
  • Tools and Technology: What tools and technology will you user have when accessing your text?
  • Culture: What culture or society are they reading or accessing this text in?
  • Other considerations: What other things about the audience’s context of use impact use? What can you do about these things?

Once you have determined your purpose and the purpose of your audience, you can design/write your website, blog, or digital media to work in and for these contexts.

To find out more, including descriptions of these context areas to investigate, check out: Screen Space 22: The Rhetorical Situation Part 2—Purpose and Context. You may also find the Context Analysis Tables

helpful.

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