In the last Tip of the Day, I suggested that writing for one’s audience would lead to a stronger text. To do so, you must analyze your audience. When analyzing your audience, first consider demographics, like:

  • Age
  • Sex
  • Location
  • Language
  • Race
  • Ethnicity and Culture
  • And much more

Next consider how the audience is using your text or media:

  • Motivation
  • Emotions
  • Perceptions and Attitudes
  • Key Characteristics
  • And more

Once you have analyzed your audience based on demographics and use characteristics, you should have a good idea of who your audience is. So, write for and to that audience!

To find out more, including descriptions of these audience analyze areas: Screen Space 21: The Rhetorical Situation Part 1—Audience


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