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Archive for June, 2012

Tip of the Day: Avoid Courier, unless you want to look like a relic!

Posted by Jennifer L. Bowie, Ph.D. on June 20th, 2012

Avoid Courier, unless you want to look like a relic of a bygone age! As a symbol of typewriters and the 20th century, Courier is a dated typeface, and thus it can give texts a dated feel. Due to its use as common typewriter face, it reminds one of typewriters and business and government in […]

Tip of the Day: Determine Context

Posted by Jennifer L. Bowie, Ph.D. on June 18th, 2012

Determine your context and the context of your audience for a website, blog, or other digital media that work for you and your audience. Begin with your context, and consider: What lead to the writing or design of this text? Why are you writing or designing this text? What constraints do you have on this […]

Courier was designed by Howard Kettler in 1955, as a commission for IBM. Kettler originally planned to call the typeface “Messenger,” but showing his true typographer stripes, went with the name he thought displayed the advantages of his typeface. According to Tom Vanderbilt, Kettler explained his choice, saying “A letter can be just an ordinary […]

Have you considered a job in usability?

Posted by Jennifer L. Bowie, Ph.D. on June 12th, 2012

Convinced after all my posts abut UPA last week that usability rocks? Want to make the world a better place? Or at least the web? Have you considered a job in usability? Onward Search has this great resource for jobs in User Experience and Usability. It includes: Salary Information: From $62,000 to $81,000 Job Trends: […]

Restroom Usability Fail!

Posted by Jennifer L. Bowie, Ph.D. on June 6th, 2012

Why consistency and ease of learning are vital—even in bathrooms.   So, here I am at a conference for usability and user experience, with usability more on my mind than it is even normally. Deep in thought on some very important usability issue, I am sure, I found myself starting to walk into the doorway […]

Tip of the Day: Consider Purpose!

Posted by Jennifer L. Bowie, Ph.D. on June 6th, 2012

Consider your purpose and the purpose of your audience for a stronger website, blog, or other digital media. Start with your purpose. Why are you creating this text or media? What goals, results, ends, aims, means, or objectives are you trying to meet? Your purpose could include: • To persuade • To entertain • To […]

I’m at the Usability Professionals’ Association Conference!

Posted by Jennifer L. Bowie, Ph.D. on June 4th, 2012

I’m at the Usability Professionals’ Association Conference! This week, I am attending the Usability Professionals Association (UPA) 2012 Annual Conference! The theme this year is “Leadership.” I will be tweeting and blogging the conference, so you can share some of the fabulous experience and information. You can follow everyone’s tweets with the Twitter hashtag #UPA2012. […]

Screen Space 22: The Rhetorical Situation Part 2—Purpose and Context

Posted by Jennifer L. Bowie, Ph.D. on June 4th, 2012

This is episode 22 of Screen Space “The Rhetorical Situation Part 2—Purpose and Context.” In this episode, I review rhetorical situation, which I introduced in episode 21. I cover the remaining two key parts of the rhetorical situation, purpose, and context, to help you design and develop stronger websites, blogs, and other digital media, purpose, and context. I wrap this series up next episode with an example of an actual rhetorical situation.

 
icon for podpress  Screen Space 22: The Rhetorical Situation Part 2—Purpose and Context [15:28m]: Play Now | Play in Popup | Download