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Archive for September, 2011

Tip of the day: Do not require location-based services, but allow them!

Posted by Jennifer L. Bowie, Ph.D. on September 19th, 2011

Do not require location-based services on your website, blog, or other digital media, but do allow them. According to Pew Internet, “28% of American adults use mobile and social location-based services.”  If you want to include location-based services in your website, blog, or other digital media, do so. But do not require your users to […]

Tip of the Day: Analyze your audience!

Posted by Jennifer L. Bowie, Ph.D. on September 7th, 2011

In the last Tip of the Day, I suggested that writing for one’s audience would lead to a stronger text. To do so, you must analyze your audience. When analyzing your audience, first consider demographics, like: Age Sex Location Language Race Ethnicity and Culture And much more Next consider how the audience is using your […]

Tip of the Day: Write to your audience for a stronger text

Posted by Jennifer L. Bowie, Ph.D. on September 6th, 2011

If you write to your audience your text/media will be more successful, effective, efficient, and usable. Audience is the most important of the three parts of the rhetorical situation. If you do not fully consider and write or design for the audience, it doesn’t matter your purpose, context, or anything else. You were unsuccessful. If […]

Exciting news after this short break!

Posted by Jennifer L. Bowie, Ph.D. on September 1st, 2011

Screen Space is taking a few days of vacation. Come back next week for exciting news, Screen Space 22: The Rhetorical Situation Part 1—Purpose and Context, new Tips of the Day, the Typeface of the Week, and more!