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Archive for August, 2011

Audience, purpose, and context are three key considerations any of communication. You must think about who you are writing to, why you are writing, and what the situation is (yours and theirs). If you consider these three things, your communication will be clearer and more effective. To find out more check out Screen Space 21: […]

Tip of the Day: How to figure out what the reading level of your text is

Posted by Jennifer L. Bowie, Ph.D. on August 30th, 2011

In yesterday’s Tip of the Day, I discussed how the average US adult reads at an 8th grade reading level. So, if you are writing something to be read by the average American, you need to write at an 8th grade reading level. Today’s tip shows you how to figure that out. In Word 2010: […]

Screen Space 21: The Rhetorical Situation Part 1—Audience

Posted by Jennifer L. Bowie, Ph.D. on August 30th, 2011

This is episode 21 of Screen Space “The Rhetorical Situation Part 1—Audience.” In this episode, I discuss the rhetorical situation in general and then focus on audience and how to analyze your audience.

 
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The average reading level of adults in the US is 8th grade. So, if you are writing to the “average” American, you need to keep your texts at an 8th grade reading level. This means: Go for short and simples sentences Use shorter words Avoid jargon Use language your audience will understand Write in active […]

Social Media: Do your part to win the war

Posted by Jennifer L. Bowie, Ph.D. on August 26th, 2011

For those of us networking, communicating, liking, tweeting, +ing, and so on on various social media, we may feel like we are in something of a war. Which social media is winning? Which is/are winning the battle? Which are/is winning the war? Many of us have accounts on essentially dead social media (MySpace anyone?). I […]

In order to celebrate the  last episode of the Usability and Usability Testing 101 series, this week’s tips focus on usability testing. The final steps of usability testing, after you have prepared for testing and conducted the testing, are not only fun, but easy if you follow my steps. First collate the data into findings. […]

Surf the web to be better at your job: Web surfing aids productivity

Posted by Jennifer L. Bowie, Ph.D. on August 25th, 2011

Do you surf the web at work? Perhaps you sneak in a bit of surfing time between hard tasks or when boredom hits. A recent research study suggests that surfing the web may actually help you be more productive at work! Don J.Q. Chen and Vivien K.G Lim, of the National University of Singapore, presented […]

In order to celebrate the last episode of the Usability and Usability Testing 101 series, this week’s tips focus on usability testing. Once you have selected your user groups, created tasks, and prepared for testing, it is finally time to do those usability tests! With all this preparation the testing itself should be easy. Just […]

In order to celebrate the last episode of the Usability and Usability Testing 101 series, this week’s tips focus on usability testing. After you have selected your users and tasks, there are seven more steps to complete to prepare for your usability testing: Choose order of tasks Create written test materials Recruit participants & determine […]

In order to celebrate the last episode of the Usability and Usability Testing 101 series, this week’s tips focus on usability testing. When creating what the tasks will be for your usability testing, consider purpose, objectives, type of test, and then develop those tasks. Don’t just pull tasks out of the air, develop your tasks […]