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Archive for the 'Accessibility' Category

Tip of the Day: Analyze your audience!

Posted by Jennifer L. Bowie, Ph.D. on September 7th, 2011

In the last Tip of the Day, I suggested that writing for one’s audience would lead to a stronger text. To do so, you must analyze your audience. When analyzing your audience, first consider demographics, like: Age Sex Location Language Race Ethnicity and Culture And much more Next consider how the audience is using your […]

Tip of the Day: How to figure out what the reading level of your text is

Posted by Jennifer L. Bowie, Ph.D. on August 30th, 2011

In yesterday’s Tip of the Day, I discussed how the average US adult reads at an 8th grade reading level. So, if you are writing something to be read by the average American, you need to write at an 8th grade reading level. Today’s tip shows you how to figure that out. In Word 2010: […]

Screen Space 21: The Rhetorical Situation Part 1—Audience

Posted by Jennifer L. Bowie, Ph.D. on August 30th, 2011

This is episode 21 of Screen Space “The Rhetorical Situation Part 1—Audience.” In this episode, I discuss the rhetorical situation in general and then focus on audience and how to analyze your audience.

 
icon for podpress  Screen Space 21: The Rhetorical Situation Part 1—Audience [20:26m]: Play Now | Play in Popup | Download

The average reading level of adults in the US is 8th grade. So, if you are writing to the “average” American, you need to keep your texts at an 8th grade reading level. This means: Go for short and simples sentences Use shorter words Avoid jargon Use language your audience will understand Write in active […]

Vote for design! Vote for the next Georgia license plate!

Posted by Jennifer L. Bowie, Ph.D. on August 1st, 2011

If you are a Georgian, or interested in influencing design, go vote for the next Georgia license plate. You have until August 8th at 3 pm. For those of us watching the contest, this is a somewhat amusing revote. The original vote ended July 8th and three finalists were selected. Each of the finalists had […]

Tip of the Day: Use “alt tags” or the alt attribute for accessibility

Posted by Jennifer L. Bowie, Ph.D. on July 6th, 2011

The alt attribute (often incorrectly identified as the “alt tag”) is the small bit of identifying text given to images in web design. You can see this alt text when you roll over the image with your cursor or it replaces the image if the image does not load (either due to a coding problem […]

Screen Space Episode 1: Five easy things you can do…

Posted by Jennifer L. Bowie, Ph.D. on April 1st, 2008

Podcast Transcript:

 
icon for podpress  Screen Space Episode 1: Five easy things you can do [11:17m]: Play Now | Play in Popup | Download