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Archive for the 'Tip of the Day' Category

In order to celebrate the last episode of the Usability and Usability Testing 101 series, this week’s tips focus on usability testing. When creating what the tasks will be for your usability testing, consider purpose, objectives, type of test, and then develop those tasks. Don’t just pull tasks out of the air, develop your tasks […]

In order to celebrate the last episode (posting tonight!) of the Usability and Usability Testing 101 series, this week’s tips focus on usability testing. Once you have decided to conduct usability testing on your website, blog, or other digital media, you need to determine who you will be usability testing your media. First, you need […]

Anti-aliasing is used on images and visuals displayed on screens. Anti-aliasing takes an image designed for a higher resolution and smooths out the jagged edges so it will look better (and less distorted) at lower resolutions. Without anti-aliasing the images will appear pixelated—with jagged edges that are actual pixels being displayed. With anti-aliasing a gradient […]

Tip of the Day: When choosing usability testing tasks, start easy!

Posted by Jennifer L. Bowie, Ph.D. on August 17th, 2011

Starting your users out with an easy task in usability testing will give them a  chance to get warmed up, ease into the testing, and will give the testing a more positive light. If you start with a hard task, users may become frustrated, which could impact how they do the remaining tasks. It may […]

Users hear usability testing and think tests—maybe the SATs, GREs, grad school qualifying exams, or a math test from high school. I suspect few of us think of good things when we hear the word “test” or “testing.” The term “testing” in “usability testing” is misleading in many ways. We are not conducting tests of […]

Tip of the Day: Vote today for the next Georgia License Plate!

Posted by Jennifer L. Bowie, Ph.D. on August 8th, 2011

If you have not done so yet, vote today for the next Georgia License Plate. You have until 3 pm today. This is your chance to help choose the “best” design. From/Reference:  Vote for design! Vote for the next Georgia license plate! Voting link: https://etax.dor.ga.gov/TagContest.aspx

If you are not using Twitter and your audience is younger, female, urban, minority and/or tech enthusiasts, you are missing out. People in these categories are more likely to use Twitter. So tweet to them! In addition, about 8% of US adults use Twitter, so this is a great way to reach a non-insignificant number […]

Chunking is a design concept based on proximity.  A good designer uses proximity to show the relationships of design components. Two items that are close (like a heading and the paragraph of text under it) should be related, and two that are far away (a title and the footer) are not related (or less related). […]

Back in the good ‘ol days of typewriters, writers used a tab indent to show where a new paragraph begins. Back in the good ‘ol days of the early web (think 1993), browsers were setup to render paragraphs with a line of white space after. More recently (say 2007), Microsoft decided that both were a […]

The second major step of usability testing[1] is deciding what you will test during the testing. This is where you develop your tasks for the testing, but simply pulling tasks out of a hat will not get you the best possible tasks, and thus your results will not be as effective and helpful. To make […]