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Archive for the 'Visual Design' Category

Avoid ALL CAPS; they decrease readability and legibility, take up 35% more space, and are interpreted online as yelling. All caps slow reading down by about 13% (the studies vary) and the longer a person reads them, the slower they read (see Mile Tinker’s study). Most of us read by looking at the shapes of […]

From my interview with Shaun Slattery in Screen Space 16, Shaun suggests we should be aware of typical locations for digital items and put them where people (including ourselves) expect them. People pay a lot of attention to where things are. We have habits of putting things in certain places and looking for things in […]

Tip of the day: Use Verdana for screen text—especially small screen text

Posted by Jennifer L. Bowie, Ph.D. on July 15th, 2011

Verdana is a great typeface for screen use, and it works especially well in small sizes and on small screens.  Verdana was actually designed to be highly readable and legible on computer screens. In fact, as it was particularly designed to have high readability is small sizes, it is a wise choice for any screen […]

Designing for the stars: The design of the final shuttle flight crew patch STS-135

Posted by Jennifer L. Bowie, Ph.D. on July 14th, 2011

I’ve often joked that I would love to design wine labels as a job. But I think an even cooler job would be to be the designer of the shuttle crew patches for the shuttle missions. In honor of the last NASA Shuttle launch, and because I think it is a pretty good design, I […]

Typeface of the Week: Verdana–a “verdant” choice for screen text!

Posted by Jennifer L. Bowie, Ph.D. on July 14th, 2011

Like its younger sister typeface Georgia, Verdana was designed by award-winning type designer Matthew Carter. Carter created Verdana for “maximum readability at small sizes on the screen” according to Virginia Howlett (the “mother of Verdana” who spearheaded the project to develop Verdana). The sans serif typeface  was made readable at smaller screen sizes with high […]

As I say in the Typeface of the week discussion on Arial, Microsoft added Arial in 1992 to their operating system and since the typeface has been used as a default sans serif. As such, it has the same overuse problems as Times New Roman. In addition, many typographers or typography lovers see Arial as […]

Personal branding is often difficult, but Sarah Brown offers two related tips to help you focus and direct your identity in any scenario. Drawing from Sarah Brown’s advice in Screen Space 14: An interview with Sarah Brown on “Personal Branding and Online Identity Construction”, she suggests you first choose three terms that represent who you want […]

[Podcast Transcript] Welcome to Screen Space your podcast about creating usable, accessible, effective, and efficient web, blog, and digital media design for the everyday (and non-expert) designer. This is episode 14 of Screen Space, “An interview with Sarah Brown on ‘Personal Branding and Online Identity Construction.’” I am your host, Dr. Jennifer L. Bowie. I […]

 
icon for podpress  Screen Space 14: An interview with Sarah Brown on “Personal Branding and Online Identity Construction” [14:53m]: Play Now | Play in Popup | Download

Georgia was designed to be highly readable online, with high x-heights, wider characters, and heavier letter strokes. If you want a serif typeface for text that will be read on a screen (computer, phone, tablet…) then Georgia is a great choice. It provides a friendly and still traditional feel and is great for digital texts […]

Typeface of the Week: Georgia on my mind… for web design

Posted by Jennifer L. Bowie, Ph.D. on July 7th, 2011

Georgia was designed by award-winning type designer Matthew Carter. Carter created Georgia as a screen typeface, and it is quite readable on screen with high x-heights and wider characters.  Georgia was designed to go with one of Carter’s earlier screen typeface, Verdana, a sans serif typeface.  Carter created Verdana and Georgia for Microsoft, and Georgia […]