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Archive for the 'Typography' Category

Typeface of the Week: Georgia on my mind… for web design

Posted by Jennifer L. Bowie, Ph.D. on July 7th, 2011

Georgia was designed by award-winning type designer Matthew Carter. Carter created Georgia as a screen typeface, and it is quite readable on screen with high x-heights and wider characters.  Georgia was designed to go with one of Carter’s earlier screen typeface, Verdana, a sans serif typeface.  Carter created Verdana and Georgia for Microsoft, and Georgia […]

Tip of the Day: To stand out from the crowd avoid Times New Roman

Posted by Jennifer L. Bowie, Ph.D. on July 5th, 2011

As a default typeface in Microsoft programs for years and a commonly typeface used in print publications, like books, in the US for years, Times New Roman is overused. As such a ubiquitous and overused face, Time New Roman (TNR) blends into the crowd of other TNR documents. Résumés in TNR look like thousands of […]

Typeface of the Week: Arial—A common mimic

Posted by Jennifer L. Bowie, Ph.D. on June 30th, 2011

Arial is a child of the licensing restriction “wars” of the 1980s. Adobe had the very popular Helvetica under a Type-1 format and were not sharing at the level others wanted. So, Arial was created by Monotype (a font foundry) as an alternative and easy substitute because it was the same width as Helvetica[1]. Visually, […]

Watch the alphabet evolve right before your very eyes!

Posted by Jennifer L. Bowie, Ph.D. on June 28th, 2011

Ever wondered why the our alphabet looks they way it does? In this wonderful animation by Prof. Robert Fradkin (the animation may be by Charlie Seljos for Dr. Fradkin), you can watch how the alphabet has evolved over time from Phoenician characters to what we use today. Letters transform, flip, and move to different places. […]

Typeface of the Week: Times New Roman—Blend into the crowd

Posted by Jennifer L. Bowie, Ph.D. on June 23rd, 2011

Times New Roman (TNR) was created by Victor Lardent on commission for the British newspaper The Times in 1931 and then used in the newspaper for 40 years[1]. TNR is used often as the body text in books printed in the USA. Microsoft used this as the default typefaces in many programs (like Word) for […]

Profound changes to web design or just better application of the same principles?

Posted by Jennifer L. Bowie, Ph.D. on June 21st, 2011

Content is king. Long live the king! Livemint argues that profound changes are “afoot… that may require a rethink of the established norms of design and development.” They suggest that RSS feedreaders and tools that re-author web pages to strip design from content (like Instapaper and Readability) along with apps that redesign the content in […]

Comic Sans Speaks Out!

Posted by Jennifer L. Bowie, Ph.D. on January 20th, 2011

Comic Sans has a bad reputation in the typography community. By bad reputation I do not mean the black-leather-jacket-sunglasses-and-motorcycles bad reputation. I mean: Comic Sans is the typeface everyone loves to hate. I’ve pointed out some few the issues with a previous post about Comic Sans. As someone who teaches typography and has something of […]

Branding Change with a Changing Brand: The Democrats’ New Logo

Posted by Jennifer L. Bowie, Ph.D. on October 17th, 2010

Give me a D! On September 15, 2010 the democrats introduced a new logo and website, with a focus on change. The new logo received a lot of attention immediately, and much from the right criticizing (or really “picking on,” some it of quite clever) the new logo and a quick Google image search shows […]

Need help selecting a typeface?: Type flow chart

Posted by Jennifer L. Bowie, Ph.D. on May 18th, 2010

Now that my document design class is over, I’ll probably post fewer typography based posts and more on social media and the web. But for now, here is one more. This flow chart provides fun, clever, and a bit snarky at times advice on selecting a typeface for many different reasons. I quite enjoy choosing […]

Type flow chart: What your type use says about you?

Posted by Jennifer L. Bowie, Ph.D. on April 6th, 2010

The typeface you use is like the clothes you wear, the car you drive, and the words you say. All these say something about you and how you try to present yourself to the world. This type flow chart (see below too) show’s one woman’s path the typeface identity, or at least evolution over time. […]