Archive for the 'Typography' Category

Courier was designed by Howard Kettler in 1955, as a commission for IBM. Kettler originally planned to call the typeface “Messenger,” but showing his true typographer stripes, went with the name he thought displayed the advantages of his typeface. According to Tom Vanderbilt, Kettler explained his choice, saying “A letter can be just an ordinary […]

Century Gothic is a light, round Sans Serif typeface designed in 1991 for Monotype Imaging. It is a geometric Sans Serif, with similar curves, repeated across character for increased consistency.  The type designers were based on Sol Hess’s Twentieth Century, but Century Gothic has a larger x-height. According to Wikipedia, Century Gothic is actually closer […]

Vote for design! Vote for the next Georgia license plate!

Posted by Jennifer L. Bowie, Ph.D. on August 1st, 2011

If you are a Georgian, or interested in influencing design, go vote for the next Georgia license plate. You have until August 8th at 3 pm. For those of us watching the contest, this is a somewhat amusing revote. The original vote ended July 8th and three finalists were selected. Each of the finalists had […]

Consider Garamond for any print document where readability and legibility are important, where you want to fit a lot of text on a page, and when you want to be eco-friendly. Garamond is a highly readable and legible typeface for print use. It is also eco-friendly—save trees and use toner by using Garamond. Garamond works […]

Typeface of the Week: Garamond—The elegant typeface that lives and saves trees!

Posted by Jennifer L. Bowie, Ph.D. on July 28th, 2011

Garamond is not a single typeface. Rather, Garamond is group of typefaces inspired and derived/revived from the work of punch-cutters Claude Garamond in ~1530 (according to and Jean Jannon a century later. While the typeface is named after Garamond, the face is closer to Jannon’s typefaces than Garamond’s (here is an image of Garamond’s […]

Use the correct, more readable, and preferred “curly” quotes in your writing. Due to first the advent of typewriters and later our good friend ASCII, the normal “curly” quotation marks of printing were turned into ambidextrous "straight" quotes. This saved two keys on typewriters (as only one is needed for the ‘single quote’ and one […]

Tip of the day: Use Verdana for screen text—especially small screen text

Posted by Jennifer L. Bowie, Ph.D. on July 15th, 2011

Verdana is a great typeface for screen use, and it works especially well in small sizes and on small screens.  Verdana was actually designed to be highly readable and legible on computer screens. In fact, as it was particularly designed to have high readability is small sizes, it is a wise choice for any screen […]

Typeface of the Week: Verdana–a “verdant” choice for screen text!

Posted by Jennifer L. Bowie, Ph.D. on July 14th, 2011

Like its younger sister typeface Georgia, Verdana was designed by award-winning type designer Matthew Carter. Carter created Verdana for “maximum readability at small sizes on the screen” according to Virginia Howlett (the “mother of Verdana” who spearheaded the project to develop Verdana). The sans serif typeface  was made readable at smaller screen sizes with high […]

As I say in the Typeface of the week discussion on Arial, Microsoft added Arial in 1992 to their operating system and since the typeface has been used as a default sans serif. As such, it has the same overuse problems as Times New Roman. In addition, many typographers or typography lovers see Arial as […]

Georgia was designed to be highly readable online, with high x-heights, wider characters, and heavier letter strokes. If you want a serif typeface for text that will be read on a screen (computer, phone, tablet…) then Georgia is a great choice. It provides a friendly and still traditional feel and is great for digital texts […]