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Archive for the 'Tech Comm in Pratice' Category

Are female users paving the way for more women in tech?

Posted by Jennifer L. Bowie, Ph.D. on July 11th, 2012

Can female users chance everything? “Is there reason for optimism for women in technology?” is a brief but interesting discussion of some changes in the “gender” of the technology industry. As the article points out, there are several recent changes that are or may lead to increases in the number of women working in technology—from […]

Have you considered a job in usability?

Posted by Jennifer L. Bowie, Ph.D. on June 12th, 2012

Convinced after all my posts abut UPA last week that usability rocks? Want to make the world a better place? Or at least the web? Have you considered a job in usability? Onward Search has this great resource for jobs in User Experience and Usability. It includes: Salary Information: From $62,000 to $81,000 Job Trends: […]

Screen Space 22: The Rhetorical Situation Part 2—Purpose and Context

Posted by Jennifer L. Bowie, Ph.D. on June 4th, 2012

This is episode 22 of Screen Space “The Rhetorical Situation Part 2—Purpose and Context.” In this episode, I review rhetorical situation, which I introduced in episode 21. I cover the remaining two key parts of the rhetorical situation, purpose, and context, to help you design and develop stronger websites, blogs, and other digital media, purpose, and context. I wrap this series up next episode with an example of an actual rhetorical situation.

 
icon for podpress  Screen Space 22: The Rhetorical Situation Part 2—Purpose and Context [15:28m]: Play Now | Play in Popup | Download

Tip of the Day: Analyze your audience!

Posted by Jennifer L. Bowie, Ph.D. on September 7th, 2011

In the last Tip of the Day, I suggested that writing for one’s audience would lead to a stronger text. To do so, you must analyze your audience. When analyzing your audience, first consider demographics, like: Age Sex Location Language Race Ethnicity and Culture And much more Next consider how the audience is using your […]

Tip of the Day: Write to your audience for a stronger text

Posted by Jennifer L. Bowie, Ph.D. on September 6th, 2011

If you write to your audience your text/media will be more successful, effective, efficient, and usable. Audience is the most important of the three parts of the rhetorical situation. If you do not fully consider and write or design for the audience, it doesn’t matter your purpose, context, or anything else. You were unsuccessful. If […]

Audience, purpose, and context are three key considerations any of communication. You must think about who you are writing to, why you are writing, and what the situation is (yours and theirs). If you consider these three things, your communication will be clearer and more effective. To find out more check out Screen Space 21: […]

In order to celebrate the last episode of the Usability and Usability Testing 101 series, this week’s tips focus on usability testing. Once you have selected your user groups, created tasks, and prepared for testing, it is finally time to do those usability tests! With all this preparation the testing itself should be easy. Just […]

Screen Space 19: Usability & Usability Testing 101 Part 5— Conducting the Testing

Posted by Jennifer L. Bowie, Ph.D. on August 16th, 2011

 
icon for podpress  Screen Space 19: Usability & Usability Testing 101 Part 5— Conducting the Testing [16:17m]: Play Now | Play in Popup | Download
[Podcast Transcript] Welcome to Screen Space, your podcast about creating usable, accessible, effective, and efficient web, blog, and digital media design for the everyday (and non-expert) designer. This is episode 19 of Screen Space “Usability & Usability Testing 101 Part 5—Conducting the Testing.” In this episode, I discuss the fourth step of usability testing—what […]

Screen Space 18: Usability & Usability Testing 101 Part 4—Preparing the Testing

Posted by Jennifer L. Bowie, Ph.D. on August 8th, 2011

Welcome to Screen Space, your podcast about creating usable, accessible, effective, and efficient web, blog, and digital media design for the everyday (and non-expert) designer. This is episode 18 of Screen Space “Usability & Usability Testing 101 Part 4—Preparing the Testing.” In this episode, I discuss the third step of usability testing—preparing the testing. There will be two more parts to this series, where I will discuss conducting the testing and then analyzing and utilizing the results from the testing.

If you have not listened to the previous parts of this series, you may want to go back and listen. In the first part, Screen Space 11: Usability & Usability Testing 101, I discuss usability, provide a definition of usability testing, and outline the steps to conduct a usability test. In Part 2, Screen Space 12: Usability & Usability Testing 101 Part 2—Selecting Users, you can find information on selecting your users for usability testing. In Part 3, Screen Space 17: Usability & Usability Testing 101 Part 3—Deciding what to Test, I discuss the steps to setting objectives and selecting tasks to test. You may also find Screen Space 10 on User-Centered Design helpful.

I am your host, Dr. Jennifer L. Bowie. I conduct research and have taught in areas related to digital media, web, and blog design. Previously I mentioned being an assistant professor at GSU. However, this is no longer the case and I am currently looking for a job in usability, user-centered design, and/or social media. Stay tuned and I’ll provide details at the end of this podcast.

A warm welcome this week to my new listeners from Liverpool, London, and Manchester in the UK. Welcome to Screen Space and design well! Another warm welcome to my loyal listeners. Welcome to another episodes and thanks for listening!

In this episode, I will present the next step in usability testing: preparing for the testing. This includes choosing the order of tasks, creating written test materials, recruiting participants, defining team members’ roles, creating a written test plan, practicing the testing, and preparing the test environment. I will use the same example I used in episodes 11, 12, and 17—testing a photography blog. We’ll imagine we have a photography blog with a decent sized audience. We want to get more users and see how useable the blog is for your current users.

 
icon for podpress  Screen Space 18: Usability & Usability Testing 101 Part 4—Preparing the Testing [17:38m]: Play Now | Play in Popup | Download

Google Usability Study–Example call for participants (and decent payment!)

Posted by Jennifer L. Bowie, Ph.D. on August 6th, 2011

In the forthcoming Screen Space 18: Usability & Usability Testing 101 Part 4— Preparing the Testing, I discuss recruiting and paying participants in usability testing (I’ll post the episode Monday August 6th at 12:01 am). Google, with its huge popularity, doesn’t even need to do their own recruiting. This blog post on a Google usability […]