Search

Archive for the 'Research' Category

Google Usability Study–Example call for participants (and decent payment!)

Posted by Jennifer L. Bowie, Ph.D. on August 6th, 2011

In the forthcoming Screen Space 18: Usability & Usability Testing 101 Part 4— Preparing the Testing, I discuss recruiting and paying participants in usability testing (I’ll post the episode Monday August 6th at 12:01 am). Google, with its huge popularity, doesn’t even need to do their own recruiting. This blog post on a Google usability […]

If you are not using Twitter and your audience is younger, female, urban, minority and/or tech enthusiasts, you are missing out. People in these categories are more likely to use Twitter. So tweet to them! In addition, about 8% of US adults use Twitter, so this is a great way to reach a non-insignificant number […]

Who Uses Twitter?

Posted by Jennifer L. Bowie, Ph.D. on August 3rd, 2011

I’ve been using Twitter for almost four years now. I now have three Twitter accounts. My personal account (Starre), an account for my classes (DrJLBowie), and the new Screen Space (Screen_Space). I’ve incorporated Twitter into a few of my classes, to the students’ mix of horror and excitement. But, as Lauren Dugan discuss in “So, […]

Screen Space 17: Usability & Usability Testing 101 Part 3—Deciding what to Test

Posted by Jennifer L. Bowie, Ph.D. on August 1st, 2011

[Podcast Transcript] Welcome to Screen Space, your podcast about creating usable, accessible, effective, and efficient web, blog, and digital media design for the everyday (and non-expert) designer. This is episode 17 of Screen Space “Usability & Usability Testing 101 Part 3—Deciding what to Test.” In this episode, I discuss the second major step of usability […]

 
icon for podpress  Screen Space 17: Usability & Usability Testing 101 Part 3—Deciding what to Test [17:18m]: Play Now | Play in Popup | Download

Avoid ALL CAPS; they decrease readability and legibility, take up 35% more space, and are interpreted online as yelling. All caps slow reading down by about 13% (the studies vary) and the longer a person reads them, the slower they read (see Mile Tinker’s study). Most of us read by looking at the shapes of […]

[Podcast Transcript] Welcome to Screen Space your podcast about creating usable, accessible, effective, and efficient web, blog, and digital media design for the everyday (and non-expert) designer. This is episode 16 of Screen Space, “An Interview with Shaun Slattery on ‘Information Management Techniques for Writers.’” I am your host, Dr. Jennifer L. Bowie. I teach […]

 
icon for podpress  Screen Space 16: An Interview with Shaun Slattery on “Information Management Techniques for Writers” [15:57m]: Play Now | Play in Popup | Download

Typeface of the Week: Arial—A common mimic

Posted by Jennifer L. Bowie, Ph.D. on June 30th, 2011

Arial is a child of the licensing restriction “wars” of the 1980s. Adobe had the very popular Helvetica under a Type-1 format and were not sharing at the level others wanted. So, Arial was created by Monotype (a font foundry) as an alternative and easy substitute because it was the same width as Helvetica[1]. Visually, […]

Watch the alphabet evolve right before your very eyes!

Posted by Jennifer L. Bowie, Ph.D. on June 28th, 2011

Ever wondered why the our alphabet looks they way it does? In this wonderful animation by Prof. Robert Fradkin (the animation may be by Charlie Seljos for Dr. Fradkin), you can watch how the alphabet has evolved over time from Phoenician characters to what we use today. Letters transform, flip, and move to different places. […]

Tip of the Day: Use Arabic numerals for all numbers (even under 10) online

Posted by Jennifer L. Bowie, Ph.D. on June 28th, 2011

Many of us have been taught to write out in words the numbers ten and under. So 10 is “ten” and “11” is “11.” However, research has shown that numerals jump out on web pages and are easier to read—so many web writing experts suggest using numerals for all numbers including those under 10 within […]

Screen Space 12: Usability & Usability Testing 101 Part 2—Selecting Users

Posted by Jennifer L. Bowie, Ph.D. on June 27th, 2011

[Podcast Transcript] Welcome to Screen Space your podcast about creating usable, accessible, effective, and efficient web, blog, and digital media design for the everyday (and non-expert) designer. This is episode 12 of Screen Space “Usability & Usability Testing 101 Part 2—Selecting Users.” In this episode, I discuss the first part of usability testing—user analysis and […]

 
icon for podpress  Screen Space 12: Usability & Usability Testing 101 Part 2—Selecting Users [13:35m]: Play Now | Play in Popup | Download