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Archive for the 'profit' Category

E-book publishing trends: Interactivity, vetting, and more

Posted by Jennifer L. Bowie, Ph.D. on January 24th, 2011

While I just discussed that there does not need to be a winner in the e-books vs. print books battle, there is however a battle plan, or at least predicted trends for e-books. Philip Ruppel, the president of publishing company McGraw-Hill Professional, presents his thoughts on the “5 E-Book Trends That Will Change the Future […]

The Battle Between Books and E-Books: Winner be both?

Posted by Jennifer L. Bowie, Ph.D. on January 22nd, 2011

The death of print books has been predicted for at least 20 years. In my classes where we discuss writing and technology a hot debate, and hot since I was taking these classes in the late 90s, is whether digital technology will be the end of print books, as discussed for instance by Coover in […]

Research supports free ebooks!

Posted by Jennifer L. Bowie, Ph.D. on March 10th, 2010

Bloggers, podcasters, and other social media experts have often claimed that the release of free digital content, like podcasts of books, helps books sales. Grammar Girl and Scott Sigler have proven this true in their own ways. But now there is more than anecdotal evidence. Researchers at BYU found that release of free ebooks correlates […]

FTC Testimonial Rules for Bloggers & “Word of Mouth” Marketers

Posted by Jennifer L. Bowie, Ph.D. on October 12th, 2009

If you blog, podcast, or otherwise provide endorsements or testimonials of free products you received for this word of mouth marketing, you could be sued $11,00 for not disclosing this connection. According to a 10/05 Press Release by the Federal Trade Commission, the rules for bloggers and others who use “word of mouth” marketing have […]