Archive for the 'marketing' Category

If you are not using Twitter and your audience is younger, female, urban, minority and/or tech enthusiasts, you are missing out. People in these categories are more likely to use Twitter. So tweet to them! In addition, about 8% of US adults use Twitter, so this is a great way to reach a non-insignificant number […]

Who Uses Twitter?

Posted by Jennifer L. Bowie, Ph.D. on August 3rd, 2011

I’ve been using Twitter for almost four years now. I now have three Twitter accounts. My personal account (Starre), an account for my classes (DrJLBowie), and the new Screen Space (Screen_Space). I’ve incorporated Twitter into a few of my classes, to the students’ mix of horror and excitement. But, as Lauren Dugan discuss in “So, […]

[Podcast Transcript] Welcome to Screen Space your podcast about creating usable, accessible, effective, and efficient web, blog, and digital media design for the everyday (and non-expert) designer. This is episode 14 of Screen Space, “An interview with Sarah Brown on ‘Personal Branding and Online Identity Construction.’” I am your host, Dr. Jennifer L. Bowie. I […]

icon for podpress  Screen Space 14: An interview with Sarah Brown on “Personal Branding and Online Identity Construction” [14:53m]: Play Now | Play in Popup | Download

E-book publishing trends: Interactivity, vetting, and more

Posted by Jennifer L. Bowie, Ph.D. on January 24th, 2011

While I just discussed that there does not need to be a winner in the e-books vs. print books battle, there is however a battle plan, or at least predicted trends for e-books. Philip Ruppel, the president of publishing company McGraw-Hill Professional, presents his thoughts on the “5 E-Book Trends That Will Change the Future […]

The Battle Between Books and E-Books: Winner be both?

Posted by Jennifer L. Bowie, Ph.D. on January 22nd, 2011

The death of print books has been predicted for at least 20 years. In my classes where we discuss writing and technology a hot debate, and hot since I was taking these classes in the late 90s, is whether digital technology will be the end of print books, as discussed for instance by Coover in […]

Tracking your 15 minutes of fame: How info is shared online

Posted by Jennifer L. Bowie, Ph.D. on January 14th, 2011

Do you ever wonder why some blog posts are so popular and others get no notice? Researchers Leskovec and Yang have wondered this and did something about it by analyzing patterns in how news stories are shared online. Their findings can help predict the rise and fall of popularity of news stories and the sharing […]

Branding Change with a Changing Brand: The Democrats’ New Logo

Posted by Jennifer L. Bowie, Ph.D. on October 17th, 2010

Give me a D! On September 15, 2010 the democrats introduced a new logo and website, with a focus on change. The new logo received a lot of attention immediately, and much from the right criticizing (or really “picking on,” some it of quite clever) the new logo and a quick Google image search shows […]

Research supports free ebooks!

Posted by Jennifer L. Bowie, Ph.D. on March 10th, 2010

Bloggers, podcasters, and other social media experts have often claimed that the release of free digital content, like podcasts of books, helps books sales. Grammar Girl and Scott Sigler have proven this true in their own ways. But now there is more than anecdotal evidence. Researchers at BYU found that release of free ebooks correlates […]

Giving a little to get a lot: Charities and Social Media

Posted by Jennifer L. Bowie, Ph.D. on November 5th, 2009

What do charities do better than fortune 500 companies? They blog more and make greater use of social networking media. Perhaps this is not too surprising, but it is interesting… According to this study by Barnes and Mattson, completed in 2008, 89% of charities (or 89% of the 200 largest charities according to used […]

FTC Testimonial Rules for Bloggers & “Word of Mouth” Marketers

Posted by Jennifer L. Bowie, Ph.D. on October 12th, 2009

If you blog, podcast, or otherwise provide endorsements or testimonials of free products you received for this word of mouth marketing, you could be sued $11,00 for not disclosing this connection. According to a 10/05 Press Release by the Federal Trade Commission, the rules for bloggers and others who use “word of mouth” marketing have […]