Search

Archive for the 'FTC' Category

FTC Testimonial Rules for Bloggers & “Word of Mouth” Marketers

Posted by Jennifer L. Bowie, Ph.D. on October 12th, 2009

If you blog, podcast, or otherwise provide endorsements or testimonials of free products you received for this word of mouth marketing, you could be sued $11,00 for not disclosing this connection. According to a 10/05 Press Release by the Federal Trade Commission, the rules for bloggers and others who use “word of mouth” marketing have […]